Metro Trains DM Dumb Ways to Die Toys by McCann Erickson Melbourne

Dumb Ways to Die Toys
The Direct marketing titled Dumb Ways to Die Toys was done by McCann Erickson Melbourne advertising agency for Metro Trains in Australia. It was released in Jan 2014.
Advertising campaign: Metro: Dumb Ways to Die

Metro Trains: Dumb Ways to Die Toys

Brand
Metro Trains
Media
DM
Released
January 2014
Posted
January 2014
Market
Australia
Industry
Public Transport, Mass Transit
Agency
McCann Erickson Melbourne
Creative Director
John Mescall
Art Director
Pat Baron
Director
Julian Frost
Designer
Commonwealth Toys
Designer
Novelty Co. Inc

Credits & Description:

After having created one of the worldâs most viral videos, then followed up with a game app which went to #1 in 18 countries with over 30 million players, McCann Melbourne and Metro Trains have created a range of plush toys in the latest extension of the Dumb Ways to Die rail safety campaign.
The toys will be sold globally, and be available in sizes from tiny to ridiculously huge. Every toy will be tagged to link back to the DWTD website which is full of safety tips.
Media: DM
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