Ministerio de Educación Nacional DM, Case study The Bulletpen [video] by McCann Worldgroup Colombia

The Direct marketing titled The Bulletpen [video] was done by McCann Worldgroup Colombia advertising agency for Ministerio de Educación Nacional in Colombia. It was released in Mar 2016.

Ministerio de Educación Nacional: The Bulletpen [video]

Awards:

Wave Festival, 2016
DirectUso de Mídia e/ou Estratégias de Marketing DiretoBronze
DirectProdutos e Serviços - Direct / PromoBronze
PRComunicação CorporativaGrandPrix
El Sol Festival (Español) 2016
Relaciones PúblicasComunicación Corporativa Y FinancieraSol de Bronce
Relaciones PúblicasImpacto En MediosSol de Oro
Cannes Lions 2016
Promo And ActivationCampaign: Low Budget CampaignBronze Lion
PRSectors: Public SectorGold Lion
PRGeographies: Territory Marketing & CommunicationBronze Lion
FIAP 2016
Innovación en MediosMedios No TradicionalesSol de Bronce
Promo, Activaciones y Marketing DirectoCorreo (Formato Bidimensional / Tridimensional / Internet / E-mails / Celulares)Sol de Oro
Prensa y Relaciones PúblicasRelación Con Medios / PrensaSol de Plata

Credits & Description:

Title: Bullets into pens/ El Balígrafo
Brand: Ministry of Education Colombia
Media: DM
Category: Public Interest, NGO
Agency: McCann
Geo: Colombia
Ministry of Education Colombia: Bullets into pens
Advertising Agency: McCann Worldgroup, Colombia
Chief Creative Officer: Samuel Estrada
Creative Directors: Alejandro Bermúdez, German Camelo, Juan Carlos Palma
Copywriters: Christian Mondragón, Alejandro Bermúdez, León Guzmán
Art Direct...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company