Nando's: Nando's Peri Book, 1

Credits & Description:

Agency Mullen Lowe (Cross Colours)
Client Cezarina Jardim
Copywriter Famous Copy
Creative Director Joanina Pastoll
Curator Adelle Wapnick
Designer Seres Olivier, Andre Breuer
Digital Technologist Adrian Smallpeice
Embroiderer Jeanie La Grange
Illustrator Janine Rech
Production Manager Bruna Lamb
Creative Agency Mullen Lowe CROSS COLOURS
Managing Director Katinka Pretorius
Fast casual restaurant Nando’s is most famous for its flame-grilled Portuguese chicken, and the heart and soul of the brand is its unique PERi-PERi (chilli) spice. To add to making PERi-PERi part of every store and employee’s life, Nando’s invented PERi-thread. A unique cotton yarn infused and coloured with actual PERi-PERi spice. As a symbol of the spice that binds everyone in Nando’s together, it is used on merchandising and uniforms.The PERi-THREAD book announced this innovation to key management, shareholders & franchisees to encourage uptake & purchasing of the merchandising & clothing.