New York Lottery DM Rich Person Field Guide by J. Walter Thompson New York, McCann New York
The Direct marketing titled Rich Person Field Guide
was done by J. Walter Thompson New York, McCann New York advertising agencies for New York Lottery in United States. It was released in Mar 2016.
New York Lottery: Rich Person Field Guide
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Producer
Chief Creative Officer
Chief Creative Officer
Creative Director
Executive Creative Director
Chief Creative Officer
Art Director
Creative Director
Creative Director
Executive Creative Director
Illustrator
Art Director
Agency
Producer
Chief Creative Officer
Chief Creative Officer
Creative Director
Executive Creative Director
Chief Creative Officer
Art Director
Creative Director
Creative Director
Executive Creative Director
Illustrator
Art Director
Awards:
| Cresta Awards 2016 | ||
|---|---|---|
| Crafts | (Craft DM) - Copywriting (Printed Material)) | Bronze |
| One Show, 2016 | ||
| Print & Outdoor | Craft - Writing / Writing | Merit |
Credits & Description:
Client: New York Lottery
Title: Rich Person Field Guide
Category: Government
Agency: Mccann / New York
Art Director: Raphael Milczarek, Stephen Icardi, Zoe Kessler
Writer: Jillian Goger, Matt Swinburne, Chauncey Hollingsworth, Molly Wilkof
Chief Creative Officer: Eric Silver, Tom Murphy
Creative Director: Jillian Goger, Matt Swinburne, Raphael Milczarek
Illustrator: Andrew Rae
Producer: Nathy Aviram
Agency Producer: Deb Archambault, Loly Mcindoe, Bryan Litman, April Gallo
Content Strategist: Kenny Gold, Caitlin Bishop
Executive Creative Director: Mat Bisher, Grant Smith