Nivea DM, Case study PROTECTION AD by FCB Sao Paulo

PROTECTION AD
The Direct marketing titled PROTECTION AD was done by FCB Sao Paulo advertising agency for Nivea in Brazil. It was released in Jan 2014.

Nivea: PROTECTION AD

Brand
Released
January 2014
Posted
January 2014
Market
Industry

Awards:

Cannes Lions, 2014
MEDIA LIONSPRODUCT & SERVICE: FAST MOVING CONSUMER GOODSSILVER
MOBILE LIONSBEST INTEGRATED CAMPAIGN LED BY MOBILE: INTEGRATED MOBILE CAMPAIGNGRAND PRIX
MEDIA LIONSDigital & Social: Use of Mobile DevicesSILVER
MEDIA LIONSUse of Media: use of PrintGOLD
MEDIA LIONSCreative Use Of Technology: Activation by Location or ProximityGOLD
MOBILE LIONSMobile Applications: ProductsBRONZE
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of Print or Standard Outdoor in a Promotional CampaignBRONZE
London International Awards 2014
DesignExperiential MarketingBronze Winners
PrintCosmetics/Toiletries/PharmaceuticalsBronze Winners
Caples Awards 2014
TechniqueCreative use of technologyGold
Wave Festival, 2015
MobileCampanhas integradas leading by mobileOURO
International ANDY Awards 2015
MagazineMediaSilver

Credits & Description:

Mobile URL http://www.openairawards.com/2014/cannes/protectionad
CLIENT: NIVEA
PRODUCT: NIVEA SUN KIDS
ENTRANT: FCB BRASIL SÃO PAULO, BRAZIL
TYPE OF ENTRY: BEST INTEGRATED CAMPAIGN LED BY MOBILE
CATEGORY: INTEGRATED MOBILE CAMPAIGN
ENTRANT COMPANY : FCB BRASIL SÃO PAULO, BRAZIL
ADVERTISING AGENCY : FCB BRASIL SÃO PAULO, BRAZIL
PRODUCTION COMPANY : EDIT2 SÃO PAULO, BRAZIL
NAME COMPANY POSITION
JOANNA MONTEIRO FCB BRASIL EXECUTIVE CREA...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company