NTT DoCoMo DM, Case study Toilet Paper For Smartphones [case video] by Tokyu Agency

The Direct marketing titled Toilet Paper For Smartphones [case video] was done by Tokyu Agency advertising agency for NTT DoCoMo in Japan. It was released in Oct 2016.

Advertising campaign for NTT DoCoMo

NTT DoCoMo: Toilet Paper For Smartphones [case video]

Brand

NTT DoCoMo

Media

DM, Case study

Released

October 2016

Posted

October 2016

Market

Japan

Industry

Mobile phones, devices & accessories

Agency

Art Director

Creative Director

Copywriter

Production Agency

Director

Awards:

ADFEST 2017
Media Lotus	Best Use Of Outdoor & Transit	Gold
Ad Stars 2017
Design	Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services	Crystal
Outdoor	Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services	Bronze
PR	Product & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public Services	Crystal
PR	Product & Service: Electronics / It/ Office Equipments / Home Electronics & Audio-visual / Business Equipment & Services	Crystal
Direct	Use Of Direct Marketing: Ambient Media E.g. Premiums, Giveaways, Print Collateral, Direct Response Stunts, Street Teams, Direct Response Events, Ambient Media Which Encourage Direct Interaction	Crystal
Outdoor	Ambient (Non Standard And Free-format Outdoor Advertising): Transit	Bronze

Credits & Description:

Company Entering: Tokyu Agency Inc., Tokyo
Brand: Services For Travelers
Advertiser: Ntt Docomo
Agency: Tokyu Agency Inc., Tokyo
Creative Director: Hideaki Morohashi
Copywriter: Hideaki Morohashi
Art Director: Toshimi Hayashi
Designer: Shota Aiga
Account Director: Kazuo Taka
Account Executive: Shinichi Kumazawa
Pr Planner: Tatsuya Yoshio
Planner: Hideaki Morohashi/Yoko Osoegawa
Media Producer: Takeshi Takahashi
Craft P...