Opinel DM my first OPINEL, 3 by J. Walter Thompson Frankfurt

my first OPINEL, 3
The Direct marketing titled my first OPINEL, 3 was done by J. Walter Thompson Frankfurt advertising agency for Opinel in Germany. It was released in Dec 2015.
Advertising campaign: my first OPINEL

Opinel: my first OPINEL, 3

Brand
Opinel
Media
DM
Released
December 2015
Posted
December 2015
Market
Germany
Industry
Household maintenance & pet products
Agency
J. Walter Thompson Frankfurt
Copywriter
Haiko Kanngiesser
Creative Director
Mark K. Karatas
Art Director
Sebastian Panzer

Credits & Description:

Category: Personal Accessories
Media: Direct
Brand: Opinel
Agency: JWT
Geo: Germany
Advertising Agency: JWT, Frankfurt, Germany
Creative Director: Mark K. Karatas
Art Directors: Elena Senn, Sebastian Panzer
Copywriter: Haiko Kanngiesser
Production / Final Artwork: Bernhard Schmidt, Claudia Klein, Sandra Schreier / Transmission Advertising Services
Website / Digital Content / Head of Digital: Lars Kopp
Published: December 2015
Description: When you get your first pocket knife, you want to start carving right away. But often you can’t, simply because there is no wood to carve at hand immediately. With my first OPINEL READY TO CARVE children don’t have to look for wood anymore: Inside a small tree trunk, made from sustainable recycled basswood, is a colored my first OPINEL No. 7 Children's Carving Knife, along with an intuitive visual instruction. An attached leaf explains the product: Scribble the idea. Lock the knife. Carve.