Paytm DM, Case study Paytm Sweet Change by McCann Erickson Mumbai

The Direct marketing titled Paytm Sweet Change was done by McCann Erickson Mumbai advertising agency for Paytm in India. It was released in Oct 2016.

Paytm: Paytm Sweet Change

Brand
Released
October 2016
Posted
October 2016
Market
Executive Creative Director
Art Director
Creative Director

Awards:

Cannes Lions 2017
MediaSectors: Financial Products & ServicesBronze Lion
Spikes Asia 2017
MediaFinancial Products & Services, Commercial Public Services, B2b Products & ServicesSilver Spike
MediaUse Of Ambient Media: Small ScaleSilver Spike
OutdoorSmall Scale Special SolutionsSilver Spike

Credits & Description:

Title: Paytm Sweet Change
Agency: Mccann Worldgroup India
Brand: Paytm
Country: India
Entrant Company: Mccann Worldgroup India, Mumbai
Advertising Agency: Mccann Worldgroup India, Mumbai
Media Agency: Mccann Worldgroup India, Mumbai
Production Company: Mccann Worldgroup India, Mumbai
Executive Chairman & Regional Ed Ap: Prasoon Joshi (Mccann World Group)
National Creative Director: Prateek Bhardwaj (Mccann Worldgroup)
Executive Creative...

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