Advertiser: PFIZER
Agency: LEO BURNETT LONDON
Category: Commercial Public Services, incl. Healthcare & Medical
Advertising campaign: BURNING BACKS
Executive Creative Director: Justin Tindall (Leo Burnett London)
Copywriter/Art Director: Mark Franklin (Leo Burnett London)
Copywriter/Art Director: Rob Tenconi (Leo Burnett London)
Account Manager: Richard Dutton (Leo Burnett London)
Execution
It is hard to capture the attention of busy pe...