Posten DM Change The World by Akestam.holst Stockholm
The Direct marketing titled Change The World
was done by Akestam.holst Stockholm advertising agency for Posten in Sweden. It was released in Nov 2008.
Posten: Change The World
Brand
Media
Released
November 2008
Posted
November 2008
Market
Industry
Agency
Awards:
| Eurobest 2008 | ||
|---|---|---|
| Direct | Business to Business: Products & Services | Eurobest Bronze |
Credits & Description:
Brief:
This B2B DM campaign from Posten (Swedish Post) was targeted at the 400 most important Marketing Directors in Sweden and to 30 Creative Directors in the ad industry. The call for action was to contact the specialists at Posten by phone to book a meeting. The objective was a response rate of 4% and new business worth of $1,500,000.
Execution:
Marketing Directors with big media budgets have to a large extent ...
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