Pril DM, Case study One-Drop Bottle [image] by TBWA\RAAD Dubai
![One-Drop Bottle [image]](https://fcdn.me/7fe/780/pril-one-drop-bottle-image-e533b95ab7953c9702fceddf81.jpg "One-Drop Bottle [image]")
The Direct marketing titled One-Drop Bottle [image]
was done by TBWA\RAAD Dubai advertising agency for Pril in United Arab Emirates. It was released in Mar 2016.
Pril: One-Drop Bottle [image]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Agency
Creative Director
Copywriter
Art Director
Art Director
Creative Director
Production Agency
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Promotional / Collateral: Promotional Items - Single Or Campaign | Bronze |
| Print & Outdoor | Ambient Media (indoor & Outdoor): P.o.p. & In-store - Single | Bronze |
| Clio Awards 2016 | ||
| Out of Home | Product/Service: Other | Bronze |
| Brand Design | Product/Service: Packaging | Silver |
| Cannes Lions 2016 | ||
| Outdoor | Ambient (Non-Standard and Free-Format Outdoor Adve: Small Scale Special Solutions | Bronze Lion |
| The Loeries Awards 2016 | ||
| INTEGRATED CAMPAIGN | INTEGRATED CAMPAIGN | Campaign Silver |
| COMMUNICATION DESIGN | GENERAL COLLATERAL | Silver |
| COMMUNICATION DESIGN | PACKAGE & INDUSTRIAL DESIGN | Silver |
| OUTDOOR & OUT OF HOME | AMBIENT & ALTERNATIVE MEDIA | Silver |
| Cristal Awards 2016 | ||
| Promo & Direct | Home | Sapphire (Silver) |
| Promo & Direct | Best use of Merchandising / In-Store Marketing | Grand Cristal |
| Promo & Direct | Best use of Merchandising / In-Store Marketing | Cristal (Gold) |
| Outdoor | Non Conventional Indoor Advertising | Cristal (Gold) |
| Design | Point of Sale | Emerald (Bronze) |
| Effie Mena 2016 | ||
| Brand Experience | - | Gold |
| Non - Food FMCG | - | Silver |
| Shopper Marketing | - | Silver |
| Dubai Lynx 2017 | ||
| Integrated | - | Gold |
| Direct | Use of Direct: Use of Ambient Media: Small Scale | Silver |
| Direct | Sectors: Fast Moving Consumer Goods | Gold |
| PR | Sectors: Fast Moving Consumer Goods | Bronze |
| Promo & Activation | Sectors: Fast Moving Consumer Goods | Grand Prix |
| Media | Use of Media: Use of Ambient Media: Small Scale | Bronze |
| Outdoor | Ambient: Non-Standard Indoor Advertising | Gold |
| Promo & Activation | Use of Promo & Activation: Use of Ambient Media: Small Scale | Gold |
| D&AD 2017 | ||
| Direct | Direct Product & Service | Wood Pencil |
| Dubai Lynx 2018 | ||
| Creative Effectiveness | Creative Effectiveness | Grand Prix |
Credits & Description:
Agency: Tbwa\Raad
Brand: Henkel
Country: United Arab Emirates
Advertising Agency: Tbwa\Raad, Dubai
Entrant Company: Tbwa\Raad, Dubai
Media Agency: Tbwa\Raad, Dubai
Pr Agency: Tbwa\Raad, Dubai
Production Company: Capital D Studio, Dubai
Additional Company: Dmcc, Dubai
Art Director: Gabriel Gama (Tbwa\Raad)
Head Of Client Services: Joe Laham (Tbwa\Raad)
Creative Director: Manuel Bordé (Tbwa\Raad)
Head Of Production: Rouba Asma...
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