Quiksilver DM, Case study True Wetsuits by Taiyo Kikaku Co., TBWA\Hakuhodo Tokyo
The Direct marketing titled True Wetsuits
was done by Taiyo Kikaku Co., TBWA\Hakuhodo Tokyo advertising agencies for Quiksilver in Japan. It was released in Apr 2015.
Quiksilver: True Wetsuits
Brand
Media
Released
April 2015
Posted
April 2015
Market
Agency
Creative Director
Director
Art Director
Copywriter
Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: LUXURY GOODS, FASHION & BEAUTY | GOLD |
| PR | PRACTICES & SPECIALISMS: LAUNCH OR RE-LAUNCH | SILVER |
| Clio Awards 2015 | ||
| Direct | Product/Service: Other | Bronze |
| Spikes Asia, 2015 | ||
| Promo & Activation | Use of Promo & Activation: Product Launch/re-Launch or Multi-Product Promotion | Bronze Spike |
| Promo & Activation | Product & Service: Other Consumer Products (including Durable Goods) | Bronze Spike |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Direct Lotus | Field Marketing | Silver |
| Promo Lotus | Best New Product Launch/Re-Launch At Retail | Bronze |
Credits & Description:
Brand: Wetsuits
Advertiser: Quiksilver Japan
Agency: Tbwa\Hakuhodo, Tokyo
Chief Creative Officer: Miki Matsui
Executive Creative Director: Kazoo Sato
Creative Director: Kazoo Sato
Copywriter: Takahiro Hosoda
Art Director: Keisuke Shimizu
Technical Director: Takanobu Noso
Interactive: Tetsu Suzuki
Interactive Designer: Yuri Morimoto
Pr Planner: Hideyuki Kobayashi/Wataru Seki
Interactive Producer: Yusuke Yamanaka
Film Pr...
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![Quiksilver: True Wetsuits [video] Film by Taiyo Kikaku Co., TBWA\Hakuhodo Tokyo](https://fcdn.me/9ce/2a7/quiksilver-true-wetsuits-video-d537ba5c21a7420c9dedd8adf4.jpg?h=260 "True Wetsuits [video]")
![Quiksilver: True Wetsuits [image] Design & Branding by Dentsu Inc. Tokyo, Taiyo Kikaku Co., TBWA\Hakuhodo Tokyo](https://fcdn.me/09e/027/quiksilver-true-wetsuits-image-14457c59419b522def6c3efe10.jpg?h=260 "True Wetsuits [image]")
![Quiksilver: True Wetsuits [image] 2 Design & Branding by Dentsu Inc. Tokyo, Taiyo Kikaku Co., TBWA\Hakuhodo Tokyo](https://fcdn.me/92b/c48/quiksilver-true-wetsuits-image-2-1df1535a04a4513d72b77e7640.jpg?h=260 "True Wetsuits [image] 2")
