| Cannes Lions 2011 | ||
|---|---|---|
| Promo & Activation Lions | - | Grand Prix |
| Direct Lions | - | Grand Prix |
| Titanium and Integrated Lions | - | Gold |
| Direct Lions | Fast Moving Consumer Goods | Gold |
| Promo & Activation Lions | Food and Non-Alcoholic Drinks | Gold |
| PR Lions | Best Launch or Re-launch | Bronze |
| PR Lions | Consumer Goods, including FMCG and Household Products | Bronze |
| Golden Drum 2011 | ||
| Integrated communication campaigns | Integrated communication campaigns | Golden Drum Grand Prix |
| Direct campaigns | Direct campaigns | Silver Drum |
| Public relations | Unconventional communication | Golden Drum |
| Cresta Awards 2011 | ||
| Integrated | Integrated Campaigns | Winner |
| Eurobest 2011 | ||
| Integrated | Integrated | Silver |
| PR | Best integrated campaign led by PR | Bronze |
| Promotion | Best New Product Launch/Re-Launch/Shopper Marketing | Grand Prix |
| The CUP Awards 2011 | ||
| Best of Admaking | - | Cup Winner |
| New York Festival 2012 | ||
| Online | Marketing Effectiveness: Use of Medium | Gold World Medal |
| One Show 2012 | ||
| One Show | Integrated Branding / Consumer Campaign | Bronze |
Type of Entry: Use of Promo & Activation
Category: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
Title: AMERICAN ROM
Advertiser/Client: KANDIA DULCE
Product/Service: CHOCOLATE BAR
Entrant Company: BV MCCANN ERICKSON Bucharest, ROMANIA
Sales Promotion/Advertising Agency: BV MCCANN ERICKSON Bucharest, ROMANIA
Name Company Position
Creative Director: Dinu Panescu (McCann Erickson Romania)
Group Creative Director: Group ...