Category: Public Interest, NGO
Media: Direct Marketing, Agency Self-Promo
Advertising Agency: ROTHCO, Dublin, Ireland
Executive Creative Director: Alan Kelly
Copywriter: Elaine Joyce
Art Director: Orla Byrne
Design Director: Shane O'Riordan
Director of Marketing: Jill Byrne
Social Media / Marketing Coordinator: Eadaoin Coyle
Project Manager: Caitriona Coakley
Published: March 2018
In recognition of International Women’s Day, creative agency ROTHCO have launched a special campaign to help shine a light on pay inequality and the silence which is fuelling it - ‘The Page Gap’. The agency, part of Accenture Interactive, has developed a collection of bespoke Smythson diaries to send to women of influence in Ireland, the UK and beyond on International Women’s Day, March 8th.
These special diaries include a harsh reality. Seven weeks of the diaries are marked with a large red ‘unpaid’ stamp creating a page gap that mirrors the gender pay gap. Seven weeks is the average number of weeks that women effectively work unpaid relative to their male colleagues*.