Rothco Agency DM The Gender Page Gap by Rothco Dublin

The Gender Page Gap
The Direct marketing titled The Gender Page Gap was done by Rothco Dublin advertising agency for Rothco Agency in Ireland. It was released in Mar 2018.

The Gender Page Gap

Brand:Rothco Agency
Agency:Rothco Dublin
Market:Ireland
Industry:Public awareness
Media:DM
Released:March 2018

Credits & Description

Category: Public Interest, NGO
Media: Direct Marketing, Agency Self-Promo
Brand: Rothco
Agency: Rothco
Geo: Ireland
Advertising Agency: ROTHCO, Dublin, Ireland
Executive Creative Director: Alan Kelly
Copywriter: Elaine Joyce
Art Director: Orla Byrne
Design Director: Shane O'Riordan
Director of Marketing: Jill Byrne
Social Media / Marketing Coordinator: Eadaoin Coyle
Project Manager: Caitriona Coakley
Published: March 2018
Synopsis:
In recognition of International Women’s Day, creative agency ROTHCO have launched a special campaign to help shine a light on pay inequality and the silence which is fuelling it - ‘The Page Gap’. The agency, part of Accenture Interactive, has developed a collection of bespoke Smythson diaries to send to women of influence in Ireland, the UK and beyond on International Women’s Day, March 8th.
These special diaries include a harsh reality. Seven weeks of the diaries are marked with a large red ‘unpaid’ stamp creating a page gap that mirrors the gender pay gap. Seven weeks is the average number of weeks that women effectively work unpaid relative to their male colleagues*.