Samsung DM, Design & Branding, Case study Touchable Ink [video] by J. Walter Thompson Bangkok
The Direct marketing titled Touchable Ink [video]
was done by J. Walter Thompson Bangkok advertising agency for Samsung in Thailand. It was released in Apr 2016.
Samsung: Touchable Ink [video]
Brand
Media
Released
April 2016
Posted
April 2016
Market
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Art Director
Production Agency
Awards:
| One Show 2017 | ||
|---|---|---|
| Public Relations | Innovation In Public Relations | Merit |
| Direct Marketing | Innovation In Direct | Silver |
| Design | Innovation In Design: Print Design | Gold |
| Intellectual Property | Physical Product | Merit |
| LIA 2016 | ||
| Design | Product Development | Bronze Winner |
| Clio Awards 2016 | ||
| Product Design | Electronics & Home Entertainment | Bronze |
| Cannes Lions 2016 | ||
| PR | Sectors: Durable Consumer Goods | Silver Lion |
| Promo And Activation | Sectors: Corporate Image | Bronze Lion |
| PR | Practices & Specialisms: Business Citizenship / Corporate Responsibility | Silver Lion |
| Lions Health 2016 | ||
| Health And Wellness | Consumer Products: Other Products | Bronze Lion |
| Epica Awards 2016 | ||
| Creative Technology | Creative Technology | Bronze |
| Design | Product Design | Gold |
| Spikes ASIA 2016 | ||
| Healthcare | Health & Wellness: Corporate Image & Communication: Health & Wellness: Corporate Image & Communication | Grand Prix |
| Healthcare | Health & Wellness: Consumer Products: Other Products | Gold Spike |
| PR | Practices & Specialisms: Business Citizenship / Corporate Responsibility & Environmental | Silver Spike |
| Innovation | Innovation: Creative Innovation | Grand Prix |
| Promo & Activation | Sectors: Durable Consumer Goods | Bronze Spike |
| D&AD Impact 2016 | ||
| Education | - | Graphite Pencil |
| Health & Wellness | - | Graphite Pencil |
| Industry Evolution | - | White Pencil |
| ADFEST 2017 | ||
| Design Lotus | Product Design: Consumer Products | Bronze |
| Design Lotus | Product Design: Innovative & Sustainable Design | Bronze |
| Direct Lotus | Best Use Of Technology | Grande |
| Andy Awards 2017 | ||
| Reset - Innovation | Corporate Responsibility | Silver |
| D&AD 2017 | ||
| Product Design | Prototypes | Graphite Pencil |
| New York Festivals 2017 | ||
| Avant-Garde / Innovative | Product & Services: Home Electronics & Audio-visual | Third Prize Award |
| Avant-Garde / Innovative | Avant-garde Discipline: Direct & Collateral | Third Prize Award |
| Direct & Collateral | Products & Services: Home Electronics & Audio-visual | Third Prize Award |
| Package & Product Design | Products & Services: Home Electronics & Audio-visual | Third Prize Award |
| Ad Stars 2017 | ||
| Direct | Product & Service: Corporate /Institution | Silver |
| PR | Product & Service: Corporate /Institution | Gold |
Credits & Description:
Titile: Touchable Ink
Agency: J. Walter Thompson Bangkok
Brand: Thai Samsung Electronics / Thai Association Of The Blind
Country: Thailand
Advertising Agency: J. Walter Thompson Bangkok
Entrant Company: J. Walter Thompson Bangkok
Media Agency: J. Walter Thompson Bangkok
Pr Agency: J. Walter Thompson Bangkok
Production Company: The Film Factory, Bangkok
Chief Creative Officer: Lo Sheung Yan
Executive Creative Director: Satit Jantawiwat
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