Advertised brand: Sonnet
Media: Direct
Advertising Agency: Miami Ad School, San Francisco
Art Director: Prasiddha Thiyagarajan
Copywriter: Prasiddha Thiyagarajan
Synopsis:
Sonnet wanted millennials to start caring about insurance. That isn't really an easy task. We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. We decided to ...