Spanair DM Unexpected Luggage by Shackleton Spain
The Direct marketing titled Unexpected Luggage
was done by Shackleton Spain advertising agency for Spanair in Spain. It was released in Jun 2011.
Spanair: Unexpected Luggage
Brand
Media
Released
June 2011
Posted
June 2011
Market
Industry
Agency
Executive Creative Director
Creative Director
Creative Director
Copywriter
Art Director
Account Supervisor
Awards:
| Cannes Lions 2011 | ||
|---|---|---|
| Direct Lions | Traffic & Brand Building | Silver |
| Direct Lions | Travel, Entertainment & Leisure | Silver |
| Promo & Activation Lions | Best Use of Experiential Marketing in a Promotional Campaign | Bronze |
| Outdoor Lions | Stunts & Live Advertising | Bronze |
| The CUP Awards 2011 | ||
| Best of Media | - | Cup Winner |
| Best of Products and Services | - | Cup Winner |
| Caples Awards 2011 | ||
| Special Awards | Best in Show | Gold |
| Other Media | Ambient/Guerrilla marketing | Bronze |
| Other Media | Retention/Loyalty, non-mail | Gold |
| Other Media | Viral video marketing | Silver |
Credits & Description:
Type of Entry: Product & Service
Category: Travel, Entertainment & Leisure
Title: UNEXPECTED LUGGAGE
Advertiser/Client: SPANAIR
Product/Service: CHRISTMAS CAMPAIGN
Entrant Company: SHACKLETON Madrid, SPAIN
DM/Advertising Agency: SHACKLETON Madrid, SPAIN
Executive Creative Director: Enric Nel-lo
General Manager: Sergio Martínez Llunell
Brand Manager: Yolanda Agra
Account Supervisor: Isabel Cisneros
Account Executive: Elena Domingue...
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