Spies DM, Case study, Making of THE SOLAR CHARGING DUMMIES by Robert/Boisen & Like-minded

The Direct marketing titled THE SOLAR CHARGING DUMMIES was done by Robert/Boisen & Like-minded advertising agency for subbrand: SPIES Travels (brand: Spies) in Denmark. It was released in Jan 2013.

Spies: THE SOLAR CHARGING DUMMIES

Awards:

Cannes Lions 2013
PR LionsSectors & Services; Travel, Tourism & LeisureSilver

Credits & Description:

Exactly how much energy do you get from a sunny holiday? SPIES Travels built two solar charging dummies and sent them on two very different holidays to find out. The results were surprising.
One in four Danes experience winter depression and a study shows that 58% would like travel to warmer destinations to recharge. But are the Danes really solar powered? To find out we constructed two dummies at the Technical University of Denmark with 6.260 advanced flexible solar cells. We placed one i...

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