Swedish Tourist Association/ Stf DM, Case study The Swedish Number [image] by Ingo Stockholm
![The Swedish Number [image]](https://fcdn.me/052/6bd/swedish-tourist-association-stf-the-swedish-number-image-8d9185516bb969a58aaa6bb48e.jpg "The Swedish Number [image]")
The Direct marketing titled The Swedish Number [image]
was done by Ingo Stockholm advertising agency for Swedish Tourist Association/ Stf in Sweden. It was released in Mar 2016.
Swedish Tourist Association/ Stf: The Swedish Number [image]
Media
Released
March 2016
Posted
March 2016
Market
Agency
Creative Director
Art Director
Copywriter
Awards:
| LIA 2016 | ||
|---|---|---|
| Non-Traditional | Branded Content | Gold Winner |
| Digital | Travel | Silver Winner |
| Non-Traditional | Travel | Gold Winner |
| Clio Awards 2016 | ||
| Direct | Product/Service: Digital/Mobile | Grand |
| Engagement/Experiential | Product/Service: Ambient | Bronze |
| Innovation | Product/Service: Medium Innovation | Gold |
| Innovation | Product/Service: Medium Innovation | Grand |
| Cannes Lions 2016 | ||
| Titanium | - | Titanium Lions |
| Direct | Sectors: Travel, Transport & Leisure | Grand Prix |
| Promo And Activation | Sectors: Travel, Transport & Leisure | Silver Lion |
| PR | Sectors: Travel, Transport & Leisure | Silver Lion |
| Media | Sectors: Travel, Transport & Leisure | Silver Lion |
| Direct | Strategy: Acquisitions | Silver Lion |
| Direct | Digital & Social: Use of Mobile | Silver Lion |
| PR | Practices & Specialisms: Brand Voice & Strategic Storytelling | Gold Lion |
| Cyber | Web Campaign: Travel, Transport & Leisure | Gold Lion |
| Mobile | Social: Response / Real-time Activity | Bronze Lion |
| Mobile | Apps : Apps as Part of a Campaign | Bronze Lion |
| Mobile | Campaign: Integrated Campaign | Gold Lion |
| Epica Awards 2016 | ||
| Consumer Direct | Consumer Direct | Gold |
| Public Relations | Public Relations | Gold |
| D&AD Impact 2016 | ||
| Government Engagement | - | Graphite Pencil |
| Eurobest Awards 2016 | ||
| Media | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze Eurobest |
| PR | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Gold Eurobest |
| Promo & Activation | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Grand Prix |
| Direct | Sectors: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Grand Prix |
| Mobile | Technology: Connected Devices | Grand Prix |
| PR | Digital & Social: Co-creation & User Generated Content | Grand Prix |
| Direct | Digital & Social: Co-creation & User Generated Content | Silver Eurobest |
| Mobile | Use Of Mobile: Social For Mobile | Silver Eurobest |
| Mobile | Campaign: Integrated Mobile Campaigns | Silver Eurobest |
| PR | Practices & Specialisms: Brand Voice & Strategic Storytelling | Bronze Eurobest |
| Direct | Strategy: Acquisitions | Bronze Eurobest |
| D&AD 2017 | ||
| Direct | Direct Innovation | Black Pencil |
| Integrated & Collaborative | Innovative Media | Yellow Pencil |
| Branded Content & Entertainment | User Generated | Wood Pencil |
| Branded Content & Entertainment | Live Experience | Graphite Pencil |
| Digital Marketing | Tactical Digital Marketing | Wood Pencil |
| Direct | Direct Acquisition & Retention | Yellow Pencil |
| Media | Use of Direct | Yellow Pencil |
| PR | Use of Media Relations | Graphite Pencil |
| Cannes Lions 2017 | ||
| Creative Effectiveness | Creative Effectiveness: Creative Effectiveness | Gold Lion |
| Creative Effectiveness | Creative Effectiveness: Creative Global Effectiveness | Silver Lion |
Credits & Description:
Campaign: The Swedish Number: Saying “hallå” To The World
Agency: Ingo
Brand: Swedish Tourist Association
Country: Sweden
Advertising Agency: Ingo, Stockholm
Entrant Company: Ingo, Stockholm
Media Agency: Ingo, Stockholm
Pr Agency: Grey Activation & Pr, New York
Production Company: Ingo, Stockholm
Art Director: Gustav Westman (Ingo Stockholm)
Planner: Julia Blomquist (Ingo Stockholm)
Ececutive Creative Director/Creative Director: ...
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![Swedish Tourist Association/ Stf: The Swedish Number [video] 3 Film by Ingo Stockholm](https://fcdn.me/f9a/489/swedish-tourist-association-stf-the-swedish-number-video-3-f301515d1888edee2ed040df87.jpg?h=260 "The Swedish Number [video] 3")
![Swedish Tourist Association/ Stf: The Swedish Number [video] 2 Digital Advert by Ingo Stockholm](https://fcdn.me/429/55b/swedish-tourist-association-stf-the-swedish-number-video-2-4904d65c308b119bc9f51e3895.jpg?h=260 "The Swedish Number [video] 2")
