The Guardian DM The Guardian by Oliver Group UK
The Direct marketing titled The Guardian
was done by Oliver Group UK advertising agency for The Guardian in United Kingdom. It was released in Aug 2017.
The Guardian: The Guardian
Brand
Media
Released
August 2017
Posted
March 2020
Market
Industry
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Direct mail B to B | - | Bronze |
Credits & Description:
Agency: Oliver
CLIENT The Guardian
PRODUCT Media Sales
MEDIA Direct Mail Pack
COUNTRY UK
DATE OF CAMPAIGN July 2017
BACKGROUND
Our challenge was to get Media Planners across the UK to see The Guardian for what it is: an incredibly powerful and influential media platform.
IDEA
Our ‘educational children’s book’ spelt out what we needed to say in a way even someone who works in Media can understand. “Learn about the world of… The Media Planne...
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