Vangardist Magazine: The HIV+ Issue

Credits & Description:

Corporate Name of Client: Vangardist
Head of Client Services: Julian Wiehl/Carlos Gomez
Client Supervisor: Lukas Burian
Agency Account Supervisor: Andrea Pedrazzini
Agency Account Director: Emma Jenkins
Account Executive: Jasmine Wikstorm
Account Managers: Guendalina Gennari-Curlo/Nicolas Pignatelli
Strategic Planners: Melissa Masurel/Luca Conte
PR / Marketing: Zoe Kent/Isobel Kerr-Newell/Ben Robinson/    Andrzej Moyseowicz Freuds
Agency: Saatchi & Saatchi Switzerland, Geneva
Worldwide Creative Director: Tom Elsinger
Executive Creative Directors: Jason Romeyko/Jan Teulingkx
Creative Director: John Pallant
Copywriter: Rob Wetton
Art Directors: Lennert Vedts/Gustavo Figueiredo/Stijn Klaver
Agency Producers: Vicky Cullen/Andy Gulliman
Production Company: Pulse Films, London
Executive Producer/Producer/Supervisor: Julie Evans/Guenn Hardouin/    Mark Stannard/Richard Fearon
Director/Producer/DOP: Olivier Würffell/Arlene McGann/    Clemens Krueger
Post-Production Company: VFX, Amsterdam
Recording Studio Company: Wave Studio, London
Sound Design/Editing/Composer: Alex Nicholls-Lee/    Juan Pablo Thummler/Ben Tomlin
Designers: Magda Weyrer/Roger Kennedy
Concept/Cultural Reference:
Despite 30 years of campaigning, between 2004 and 2013 there was an 80% increase in the number of new HIV
infections. For this reason, to coincide with Vienna’s Life Ball, Vangardist decided to dedicate their whole edition to the
topic. Every word, line and picture of an additional 3000 special edition print run was printed with a combination of HIV+
blood and ink. By further putting the issue into a sealed wrapper, people picking up the magazine were confronted with
an additional dilemma- break the seal and break the stigma, or ignore the issue. In just a few weeks we have achieved
the following results: 9 million people shared and commented, a reach of 54 million, and 2.9 million USD in earned media.