Vangardist Magazine DM, Case study The Hiv+ Issue [video] by Saatchi & Saatchi Geneva
The Direct marketing titled The Hiv+ Issue [video]
was done by Saatchi & Saatchi Geneva advertising agency for Vangardist Magazine in Switzerland. It was released in May 2015.
Vangardist Magazine: The Hiv+ Issue [video]
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Director
Executive Creative Director
Executive Creative Director
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | PRODUCT & SERVICE: PUBLICATIONS & MEDIA | SILVER |
| PR | SECTORS: MEDIA, ARTS & ENTERTAINMENT | BRONZE |
| MEDIA | USE OF MEDIA: USE OF PRINT | BRONZE |
| DIRECT | USE OF DIRECT MARKETING: DIRECT RESPONSE PRINT OR STANDARD OUTDOOR (INCL.INSERTS) | GOLD |
| DIRECT | USE OF DIRECT MARKETING: FLAT MAILING | SILVER |
| BRANDED CONTENT AND ENTERTAINMENT | BRANDED ENTERTAINMENT: ORIGINAL PRINTED CONTENT | GOLD |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: EDUCATION & AWARENESS | SILVER |
| HEALTH AND WELLNESS | B: EDUCATION & SERVICES: EDUCATION & AWARENESS | BRONZE |
| Golden Drum, 2015 | ||
| Mobile | New or innovative | Golden Drum |
| Branded content | Native advertising, brand integration, sponsorships & co-promotions | Golden Drum Grand Prix |
| Public relations | Marketing PR | Golden Drum Grand Prix |
| Media | Best use of the medium | Golden Drum |
| LIA (London International Awards), 2015 | ||
| Design | Branded Content | Gold Winner |
| Design | Innovative Use of Design | Silver Winner |
| Design | Editorial Design | Bronze Winner |
| Eurobest Awards, 2015 | ||
| Branded Content & Entertainment | Original Printed Content | Gold Eurobest |
| Direct | Use of Direct Marketing: Direct Response Print or Standard Outdoor, including Inserts | Bronze Eurobest |
| Healthcare | Heath & Wellness: Education & Services: Education & Awareness | Grand Prix |
| Innovation | Creative Innovation (incl. business solutions in association with a brand or creative campaign) | Innovation Trophy |
| Media | Use Of Media: Use of Print | Bronze Eurobest |
| PR | Pr: Practices & Specialisms: Events & Experiential (incl. stunts) | Grand Prix |
| D&AD Awards, 2016 | ||
| PR | Creative Use of Media | Wood Pencil |
| Media | Use of Pr | Wood Pencil |
| Direct | Direct Mail | Yellow Pencil |
Credits & Description:
Advertiser: VANGARDIST MAGAZINE
Agency: SAATCHI & SAATCHI SWITZERLAND
Geo: Switzerland
Sound Design & Mix/Sound Editing/Composer: Alex Nicholls-Lee(Wave Studio Amsterdam)
Producer/Producer: Andy Gulliman(Saatchi & Saatchi)
Director/Producer/DOP: Arlene McGann(Pulse Films)
PR: Ben Robinson(Freuds)
Sound Design & Mix/Sound Editing/Composer: Ben Tomlin(Wave Studio Amsterdam)
Director/Producer/DOP: Clemens Krueger(Pulse Films)
Finance Director/Ex...
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![Vangardist Magazine: THE HIV+ ISSUE [image] 5 Direct marketing by Saatchi & Saatchi Geneva](https://fcdn.me/8a9/44d/vangardist-magazine-the-hiv-issue-image-5-3379da547cb8eb2cfbf3944b47.jpg?h=260 "THE HIV+ ISSUE [image] 5")
![Vangardist Magazine: The HIV+ Issue [alternative version] Direct marketing by Pulse Films Ltd, Saatchi & Saatchi Geneva](https://fcdn.me/be2/e52/vangardist-magazine-the-hiv-issue-888dc45916ae0caaec02cf2154.jpg?h=260 "The HIV+ Issue [alternative version]")
![Vangardist Magazine: The Pink Triangle Issue [image] Print Ad by Serviceplan London](https://fcdn.me/2bf/f72/vangardist-magazine-the-pink-triangle-issue-image-c6920a5f2b934bfb5329555faa.jpg?h=260 "The Pink Triangle Issue [image]")
