Advertiser: VICK
Agency: PUBLICIS LISBOA
Category: Direct response broadcast: TV, radio & infomercials
Advertising campaign: SNORING PLAYBACK
Creative: Fabio Santos (Publicis Lisboa)
Creative: João Braga (Publicis Lisboa)
Creative: Tiago Caldeira (Publicis Lisboa)
Creative Director: João Braga (Publicis Lisboa)
Execution
Now, our target audience was not only aware, but famous for their snoring. And because they could finally hear thems...