What3Words DM What3Words by OgilvyOne London
The Direct marketing titled What3Words
was done by OgilvyOne London advertising agency for What3Words in United Kingdom. It was released in Dec 2017.
What3Words: What3Words
Brand
Media
Released
December 2017
Posted
March 2020
Market
Agency
Awards:
| Caples Awards 2018 | ||
|---|---|---|
| Direct mail B to B | - | Silver |
Credits & Description:
Agency: Ogilvy UK
CLIENT W3W / What3Words
PRODUCT Postal System
MEDIA Direct Mail
COUNTRY Global
DATE OF CAMPAIGN 15/11/2017
BACKGROUND
Around 75% of the world, including many developing nations, lack a proper address system. Leaving around 4 billion people virtually invisible without a reliable way of receiving important mail. In addition, lack of a proper addressing system is a barrier to growth for developing nations as they cannot benefit from the in...
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