WMF DM, Design & Branding BEAUTIFULLY FINE GIFT WRAPPING 2 by TBWA\ Singapore

BEAUTIFULLY FINE GIFT WRAPPING 2
The Direct marketing titled BEAUTIFULLY FINE GIFT WRAPPING 2 was done by TBWA\ Singapore advertising agency for WMF in Singapore. It was released in Sep 2016.

WMF: BEAUTIFULLY FINE GIFT WRAPPING 2

Brand
Released
September 2016
Posted
September 2016
Market
Industry
Chief Creative Officer
Creative Director
Creative Director
Executive Creative Director
Art Director

Credits & Description:

WMF is a 160-year-old German brand known for making
knives with superior precision cutting ability. But in the hurly burly of a department store, with a plethora of similar looking products, how could WMF stand out? Instead of shouting louder than the rest, TBWA, Singapore chose a
medium no one else had considered - gift wrapping paper.We created unique, ultrathin gift wrapping that brought to life WMF's precision cutting capabilities on various food items.
Rather than explain...

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