WWF DM, Case study It's time to say sorry to the forest by Publicis Jakarta
The Direct marketing titled It's time to say sorry to the forest
was done by Publicis Jakarta advertising agency for WWF in Indonesia. It was released in Oct 2016.
WWF: It's time to say sorry to the forest
Brand
Media
Released
October 2016
Posted
October 2016
Market
Agency
Executive Creative Director
Creative Group Head
Art Director
Copywriter
Account manager
Production Agency
Director
Credits & Description:
The mass destruction of Indonesia’s rainforests is one of the biggest environmental issues that we face. Each minute, a forest three times larger than a football field disappears. One of the reasons for deforestation is excessive paper wastage. Indonesians know about this, but tend to forget when using the printer in the office. So how do we make Indonesians think about the effect of deforestation immediately when they are about to print their documents?
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