Ziploc: FRESH NEWS

Credits & Description:

Advertiser: SC JOHNSON
Agency: PHD GUATEMALA
Category: Best Low Budget Campaign
Advertising campaign: FRESH NEWS
Producer: Maurice Hernandez (Proximity)
Art Director: Marvin Giron (PHD)
General Manager: Santiago Londoño (OMG)
General Director: Frederick Macklem (PHD)
Creative Director: Rodrigo Costas (PHD)
Creative Director: Frobeg Ochaeta (Proximity)
Digital Designer: Jorge Aldana (Proximity)

Execution
We reach all the country in one day. We make more than 30.000 contacts with an investment of US$1500.We proved that Ziploc is the best option to keep things in perfect conditions much longer.

Outcome
We reach all the country in one day. We make more than 30,000 contacts with an investment of US$1500.We proved that Ziploc is the best option to keep things in perfect conditions much longer.

Client Brief Or Objective
In Guatemala, people have the bad habit of keeping their food in any bag.This reduces its duration and represents a great loss of money. Ziploc needed to demonstrate that it can solve this problem.

Implementation
Prensa Libre, the most popular newspaper in Guatemala was nearing its anniversary.So we gave a surprise to its 30,000 subscribers on that important day.We made a newspaper printing of the first edition.Issued on: 8/20/1951We put it in a Ziploc bag, and inserted in the newspaper on the anniversary date.This way, all the subscribers, received the oldest edition in perfect conditions.