| Spikes Asia 2017 | ||
|---|---|---|
| Film Craft | Production Design / Art Direction | Bronze Spike |
| Film Craft | Direction | Silver Spike |
Client: Edge Prop / EdgeProp Singapore
Agency: Bonsey Jaden Singapore, Singapore
Entrant: Bonsey Jaden Singapore, Singapore
Idea Creation: Bonsey Jaden Singapore, Singapore
Production: Directors Think Tank Singapore, Singapore
Production 2: Fuse Adventures In Audio Selangor, Malaysia
Regional Ecd: Adam Chan (Bonsey Jaden)
Creative Group Head: Alicia Hew (Bonsey Jaden)
Head Of Art: Siok Yee (Bonsey Jaden)
Ceo: Daniel Posavac (Bonsey Jaden)
Head Of Strat: Taryn Mook (Bonsey Jaden)
Managing Director: Nic Robertson (Bonsey Jaden)
Account Manager: Peter Solomon (Bonsey Jaden)
Film Director: Rajay Singh (Directors Think Tank)
Executive Producer: Heng Tek Nam (Directors Think Tank)
Line Producer: De Shen (Directors Think Tank)
Cinematographer: Lee Wing Lok (Directors Think Tank)
Editor: Affandi (Mirage Post Malaysia)
3d And Post Production: Vhq Malaysia (Vhq Malaysia)
Audio: Fuse Adventures In Audio (Fuse Adventures In Audio)
Film Director: Sling Ng (Directors Think Tank)
Senior Strategic Planner: Irene Wikanta (Bonsey Jaden)
Brief Explanation
This whimsical spot chronicles a couple's search for their ideal home. As they daydream about the possibilities, their house takes on a life of its own - and starts moving closer and closer to what they desire. The house makes its way over streets, suburbs and highways, finally settling on an ideal spot - surrounded by lush greenery. In the end, we discover that the house was carried around on the shoulders of dozens of people from Edge Prop, a property search engine. It's a story, not about finding a dream home, but finding a home that's perfect for you.
Description of Ambient execution:
The largest imperative of the spot was to make simple human truths resonate in its surreal execution. While we wanted to take the viewer on a whimsical journey, the heart of the story was still going to be about the couple - and how their real-life wishes, dreams and conflicts shape a home that's just right for them. To do this, we knew we had to take a very real approach to how it was shot - a two-tonne moving set, props on wheels and beautiful lighting made the protagonists feel the story and bring out the realism in each moment.