3M: Hey Macarena, 4

Credits & Description:

Entrant: Cheil Worldwide Germany, Schwalbach Am Taunus
Brand: 3m
Corporate Name of Client: 3M Hong Kong Limited
Client Supervisor: Andy Wong
Media Company: Cheil Worldwide Hong Kong, Hong Kong
Business Director: Jong Bin Lee
Creative Service Associate Director: Denise Chan
Advertising Agency: Cheil Worldwide Germany, Schwalbach am Taunus/Cheil Hong Kong, Hong Kong
Global Chief Creative Officer: Malcom Poynton
Chief Creative Officer: Roland Rudolf
Executive Creative Directors: Paul Chan/Thomas Schroeder/Joern Welle
Creative Director: Arnab Biswas
Associate Creative Director: Ivan Au
Senior Copywriter: Chris Druecks
Copywriter: Paul Chan
Senior Art Director: Rafael Magessi
Art Directors: Daniel Baek/Trang Le Thu
Agency Producer: Cindy Steigerwald
Illustrator: Buff Diss
Typographers: Arnab Biswas/Buff Diss
Synopsis:
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called “earworm”. A perfect vehicle to demonstrate 3M’s all-purpose Heavy Duty Duct Tape. We took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M’s sticking power in a unique way that’s as simple as memorable.