7-up Outdoor THE MELTING MACHINE by BBDO Buenos Aires

THE MELTING MACHINE
The Outdoor Advert titled THE MELTING MACHINE was done by BBDO Buenos Aires advertising agency for 7-up in Argentina. It was released in Mar 2013.
Advertising campaign for 7-up

7-up: THE MELTING MACHINE

Brand
7-up
Media
Outdoor
Released
March 2013
Posted
March 2013
Market
Argentina
Industry
Soft Drinks
Agency
BBDO Buenos Aires
Executive Creative Director
Coco Olivera
Creative Director
Juan Ure
Executive Creative Director
Mike Usandivaras
Executive Creative Director
Rodrigo Grau
Copywriter
Max Elbo
Executive Creative Director
Ramiro Rodriguez Cohen
Art Director
Tomas Gianelli
Account Supervisor
Daniel Albamonte
Producer
Veronica Zeta
Producer
Rodrigo Lema

Credits & Description:

Advertiser: PEPSICO ARGENTINA
Agency: BBDO ARGENTINA
Category: Special Build
Advertising campaign: THE MELTING MACHINE
Other Credits: A.gowland (Innovation Director Bbdo Arg) - M. Torres Manzur
Account Supervisor: Daniel Albamonte
Advertiser's Supervisor: Federico Blutghen
Planner: Florencia Leonetti
Advertiser's Supervisor: Joaquin Anderson
Creative Director: Juan Ure
Other Credits: N. Ferrero (Exec Producers - Sake)
Account Manager: Ma. Eugenia Bellini
Copywriter: Max Elbo
Art Director: Tomas Gianelli
Producer: Veronica Zeta
Executive Creative Director: Rodrigo Grau
Advertiser's Supervisor: Soledad Azarloza
Account Manager: Antonella Donatti
Executive Creative Director: Ramiro Rodriguez Cohen
Producer: Rodrigo Lema

Ambient Execution Description
We developed a vending machine made out of ice that gives you an ice cold 7up when the temperature rises. When its job is finished it disappears!We installed a new 7up melting machine every day during January in Plaza San Martín, a focal meeting point in Buenos Aires