Aami Outdoor, Digital, Case study Smartplates by Ogilvy & Mather Melbourne

The Outdoor Advert titled Smartplates was done by Ogilvy & Mather Melbourne advertising agency for Aami in Australia. It was released in Jun 2017.

Aami: Smartplates

Brand
Released
June 2017
Posted
June 2017
Market
Executive Creative Director
Senior Art Director
Senior Copywriter
Associate Creative Director

Awards:

Clio Awards 2017
InnovationProduct/Service: Product InnovationSilver
Product DesignProduct/Service: Vehicles & AccessoriesBronze
Cannes Lions 2017
MediaSectors: Corporate Social ResponsibilityBronze Lion
MobileApps : UtilitiesBronze Lion
PRDigital & Social: Use of Web Platforms & AppsBronze Lion
Lions Innovation 2017
Creative DataCreative Data: Data Driven Consumer ProductBronze Lion
Creative DataCreative Data: Use of Real-time DataSilver Lion
Creative DataCreative Data: Data IntegrationGold Lion
Creative DataCreative Data: Creative Data Collection & ResearchBronze Lion
Spikes Asia 2017
DirectCorporate Social ResponsibilityBronze Spike
Promo & ActivationCorporate Social ResponsibilityBronze Spike
DirectUse Of MobileSilver Spike
MobileMobile AppsGold Spike
MediaUse Of Real-time DataBronze Spike
Promo & ActivationUse Of TechnologySilver Spike
PRFinancial Products & Services, Commercial Public Services, B2b Products & ServicesBronze Spike
DirectUse Of DataSilver Spike
MobileActivation By LocationBronze Spike
Digital CraftOverall Functional DesignBronze Spike
Ad Stars 2017
Diverse Insights-Crystal
DesignCommunication Design: Digital designBronze
DesignProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesBronze
MobileProduct & Service: Finance / Services / Entertainment & Leisure / Travel / Restaurants / Commercial Public ServicesBronze
DirectUse Of Direct Marketing: Use Of Digital In A Direct Marketing CampaignCrystal
MobileMobile Craft: Interface And NavigationSilver
MobileMobile Applications / Mobile GamesSilver
D&AD Impact 2017
Education-Wood Pencil

Credits & Description:

Category: Finance
Media: Digital
Brand: AAMI
Agency: Ogilvy
Geo: Australia
Advertising Agency: Ogilvy Melbourne, Australia
Executive Creative Director: David Ponce de Leon
Senior Art Director: Karsten Jurkschat
Senior Copywriter: Alex Little
Chief Executive Officer: David Fox
Head of Strategy: Gavin McMillan
Managing Partner: Michael McEwan
Group Account Directors: Belinda Danks-Woodley, Sarah Bailey
Account Director: ...

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