Brazilian Association of Organ Transplant (ABTO) Outdoor, Ambient, Case study Bentley Burial by Leo Burnett Tailor Made Sao Paulo

Bentley Burial
The Outdoor Advert titled Bentley Burial was done by Leo Burnett Tailor Made Sao Paulo advertising agency for subbrand: Abto (brand: Brazilian Association of Organ Transplant (ABTO)) in Brazil. It was released in Oct 2013.

Brazilian Association of Organ Transplant (ABTO): Bentley Burial


AME Awards, 2014
social benefitpromotion of health & human servicesAME Platinum Trophy
social benefitpromotion of health & human servicesAME Gold Medallion
Wave Festival, 2014
PromoProdutos e Serviços - Direct / PromoPRATA
DirectProdutos e Serviços - Direct / PromoPRATA
Blue WaveBlueWaveBlueWave
Cannes Lions, 2014
CYBER LIONSSocial: Influencer/Celebrity/Blogger Outreach ProgramSILVER
DIRECT LIONSProduct & Service: CharitiesBRONZE
PROMO & ACTIVATION LIONSProduct & Service: CharitiesSILVER
DIRECT LIONSDirect Marketing: Digital & Social: Response/Real-Time ActivityBRONZE
MEDIA LIONSProduct & Service: Charities, Public Health & Safety, Public Awareness MessagesSILVER
MEDIA LIONSMedia: Digital & Social: Use of Social PlatformsSILVER
PROMO & ACTIVATION LIONSUse of Promo & Activation: Use of Promotional Stunts and Live AdvertisingGOLD
PROMO & ACTIVATION LIONSPromo & Activation: Digital & Social: Use of Social Audience in a Promotional CampaignBRONZE
OUTDOOR LIONSAmbient: Live Advertising and EventsSILVER
The New York Festival, 2014
IntegratedCollateral & DirectThird Prize Award
Direct & CollateralSocial Media & Viral MarketingSecond Prize Award
Creative Marketing EffectivenessInteractiveThird Prize Award
IntegratedPublic ServiceThird Prize Award
IntegratedPublic & Media RelationsFirst Prize Award
Public & Media RelationsSocial MediaThird Prize Award
Epica Awards 2014
DigitalIntegrated CampaignsSilver
PR & Promotions/Installations/EventsPublic RelationsGold
Branded ContentSocial NetworksGold

Credits & Description:

Company: Leo Burnett Tailor Made
Award: AME Gold Medallion
Brand: ABTO
Title: Bentley Burial
Country: BRAZIL
Competition: social benefit
Category: promotion of health & human services
Talent Credits
Marcelo Reis - Creative VP
Guilherme Jahara - Executive Creative Director
Rodrigo Jatene - Creative Director
Christian Fontana - Copywriter
Marcelo Rizerio - Art Director
Junior Bottura - Account Director
Pablo Arteag...

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