Brazilian Association of Organ Transplant (ABTO) Outdoor, Ambient, Case study Bentley Burial by Leo Burnett Tailor Made Sao Paulo
The Outdoor Advert titled Bentley Burial
was done by Leo Burnett Tailor Made Sao Paulo advertising agency for subbrand: Abto (brand: Brazilian Association of Organ Transplant (ABTO)) in Brazil. It was released in Oct 2013.
Brazilian Association of Organ Transplant (ABTO): Bentley Burial
Media
Released
October 2013
Posted
October 2013
Market
Industry
Awards:
| AME Awards, 2014 | ||
|---|---|---|
| social benefit | promotion of health & human services | AME Platinum Trophy |
| social benefit | promotion of health & human services | AME Gold Medallion |
| Wave Festival, 2014 | ||
| Promo | Produtos e Serviços - Direct / Promo | PRATA |
| Direct | Produtos e Serviços - Direct / Promo | PRATA |
| Blue Wave | BlueWave | BlueWave |
| Cannes Lions, 2014 | ||
| CYBER LIONS | Social: Influencer/Celebrity/Blogger Outreach Program | SILVER |
| DIRECT LIONS | Product & Service: Charities | BRONZE |
| PROMO & ACTIVATION LIONS | Product & Service: Charities | SILVER |
| DIRECT LIONS | Direct Marketing: Digital & Social: Response/Real-Time Activity | BRONZE |
| MEDIA LIONS | Product & Service: Charities, Public Health & Safety, Public Awareness Messages | SILVER |
| MEDIA LIONS | Media: Digital & Social: Use of Social Platforms | SILVER |
| PROMO & ACTIVATION LIONS | Use of Promo & Activation: Use of Promotional Stunts and Live Advertising | GOLD |
| PROMO & ACTIVATION LIONS | Promo & Activation: Digital & Social: Use of Social Audience in a Promotional Campaign | BRONZE |
| OUTDOOR LIONS | Ambient: Live Advertising and Events | SILVER |
| The New York Festival, 2014 | ||
| Integrated | Collateral & Direct | Third Prize Award |
| Direct & Collateral | Social Media & Viral Marketing | Second Prize Award |
| Creative Marketing Effectiveness | Interactive | Third Prize Award |
| Integrated | Public Service | Third Prize Award |
| Integrated | Public & Media Relations | First Prize Award |
| Public & Media Relations | Social Media | Third Prize Award |
| Epica Awards 2014 | ||
| Digital | Integrated Campaigns | Silver |
| PR & Promotions/Installations/Events | Public Relations | Gold |
| Branded Content | Social Networks | Gold |
Credits & Description:
Company: Leo Burnett Tailor Made
Award: AME Gold Medallion
Brand: ABTO
Title: Bentley Burial
Country: BRAZIL
Competition: social benefit
Category: promotion of health & human services
Talent Credits
Marcelo Reis - Creative VP
Guilherme Jahara - Executive Creative Director
Rodrigo Jatene - Creative Director
Christian Fontana - Copywriter
Marcelo Rizerio - Art Director
Junior Bottura - Account Director
Pablo Arteag...
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