Always Outdoor, Design & Branding, Case study Intimate Words by Leo Burnett Mexico
The Outdoor Advert titled Intimate Words
was done by Leo Burnett Mexico advertising agency for Always in Mexico. It was released in May 2015.
Always: Intimate Words
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Group Head
Creative Director
Copywriter
Director
Copywriter
Production Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PR | PRACTICES & SPECIALISMS: BRAND VOICE (INCL. STRATEGIC STORYTELLING) | SILVER |
| OUTDOOR | AMBIENT: LIVE ADVERTISING AND EVENTS | BRONZE |
| CANNES LIONS HEALTH 2015 | ||
| HEALTH AND WELLNESS | D. CORPORATE IMAGE & COMMUNICATION: CORPORATE IMAGE & COMMUNICATION | SILVER |
| Clio Awards 2015 | ||
| Innovative | Product/Service: Innovative | Bronze |
| Kinsale Sharks Awards, 2015 | ||
| Media | Media Excellence - Best Targeted Campaign | Silver Winner |
| LIA (London International Awards), 2015 | ||
| Design | Branded Content | Bronze Winner |
| One Show, 2016 | ||
| Cross-Platform | Csr - Experiential Advertising / Experiential Advertising | Merit |
| Public Relations | Craft - Brand Voice / Brand Voice | Merit |
| Public Relations | Csr - Brands, Products & Services / Brands, Products & Services | Bronze Pencil |
| D&AD Impact 2016 | ||
| Community | - | Graphite Pencil |
Credits & Description:
Client: Procter & Gamble
Title: Intimate Words
Category: Public Service Announcement / Corporate Social Responsibility
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Writer: Ana Luna, Beatriz Valencia
Chief Creative Officer: Fernando Bellotti
Creative Director: Emilio Solís, Hugo Muñoz
Production Company: Postal Films / Mexico City
Director: Gabylu Lara
Producer: Lulu de la Chica
Agency Producer: Laura Condenanz...
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