Category: Public Interest, NGO
Media: Outdoor
Brand: Amnesty International
Agency: Reform Act
Geo: Sweden
Advertising Agency: Reform Act, Stockholm, Sweden
Published: December 2017
Synopsis:
Amnesty International Sweden wanted an ad campaign that communicated relevance and spoke to a young, global audience. They also wanted ads that urged people to donate money to their fight for human rights and against anti democracy, dictatorship and bullying. S...