Animal Awere: STREET DOG

Credits & Description:

Advertiser: ANIMAL AWERE
Agency: ECO Y&R GUATEMALA
Category: Digital Outdoor
Advertising campaign: STREET DOG
Copywriter: Adolfo Escobar
Copywriter: Camila Castañeda
Other Credits: Folk Warehouse
Producer: Film: Folk Warehouse
Illustrator: Miguel Colindres
Other Credits: Workaholic Design Studio
Executive Creative Director: Alvaro Del Cid
Other Credits: Cristhian García
Art Director: Folk Warehouse
Chief Creative Officer: Eduardo Toriello
Photographer: Folk Warehouse
Producer: Folk Warehouse
Chief Creative Officer: Gustavo Castañeda
Creative Director: Luis Valladares
Art Director: Miguel Colindres

Translation
STREET DOG An ANIMAL AWARE movement

Ambient Execution Description
An ANIMAL AWARE movementThe historical center of Guatemala City has turned into an urban art hot spot. Up and coming artists have a place to express themselves and learn from their predecessors. Yet, as a growing metropolis it’s plagued by many troubles; one of them being the influx of stray dogs roaming the streets. A landing page with the street dogs waiting to be adopted was developed. But, how do we reach their new best friends? Considering these factors, ANIMAL AWARE created the Street Dog movement. A guerrilla campaign shaped into promoting stray dog adoptions.Dog graffiti with stenciled QR codes was sprayed throughout the streets in the historical center. No texts, no explanations, kindling human curiosity to sniff out what rests behind the QR codes. STREET DOG an efficient no-cost artistic movement made to unite man with their new best friends.