Ariel Outdoor, DM, Case study Share The Load, 3 [alternative version] by BBDO Mumbai, R K Swamy BBDO Mumbai
![Share The Load, 3 [alternative version]](https://fcdn.me/187/e9c/ariel-share-the-load-3-cca1b956d5a007e93ec857b533.jpg "Share The Load, 3 [alternative version]")
The Outdoor Advert titled Share The Load, 3 [alternative version]
was done by BBDO Mumbai, R K Swamy BBDO Mumbai advertising agencies for Ariel in India. It was released in Apr 2015.
Ariel: Share The Load, 3 [alternative version]
Brand
Media
Released
April 2015
Posted
April 2015
Market
Industry
Production Agency
Director
Agency
Chief Creative Officer
Copywriter
Art Director
Agency
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| GLASS LION | GLASS LION: GLASS | GLASS LION |
| Spikes Asia, 2015 | ||
| Direct | Use of Direct Marketing: Targeted Ambient Media: Small Scale | Bronze Spike |
| PR | Campaign: Integrated Campaign led by PR | Bronze Spike |
| PR | PR: Product & Service: Fast Moving Consumer Goods | Bronze Spike |
| Promo & Activation | Use of Promo & Activation: Use of Merchandising/in-Store Experience | Gold Spike |
| D&AD Awards, 2016 | ||
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Wood Pencil |
| Outdoor Advertising | Ambient | Wood Pencil |
| Integrated & Innovative Media | Integrated - Large Business (over 500 employees) | Wood Pencil |
| New York Festival 2016 | ||
| Public & Media Relations | Public & Media Relations Campaigns: Products & Services | Third Prize Award |
| Public & Media Relations | Public & Media Relations Campaigns: Best Use Of Medium: Social Media | Third Prize Award |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Media Lotus | BEST USE OF AMBIENT: SMALL SCALE | Silver |
| Media Lotus | Best Use Of Social Media & Earned Media | Bronze |
| Outdoor Lotus | AMBIENT: SMALL SCALE | Silver |
| Outdoor Lotus | POINT OF PURCHASE (POP) DISPLAY | Bronze |
| One Show, 2016 | ||
| Public Relations | Consumer - Brands, Products & Services / Integrated Campaign | Silver Pencil |
| Cannes Lions 2016 | ||
| Creative Effectiveness | - | Bronze Lion |
| Effie Awards Asia Pacific 2016 | ||
| The Winners | Brand Revitalisation | Gold |
| The Winners | GoodWorks - Brand | Grand |
| The Winners | GoodWorks - Brand | Gold |
| The Winners | Household/Home Products & Services | Silver |
Credits & Description:
Advertiser: PROCTER & GAMBLE INDIA
Agency: BBDO INDIA
Geo: India
Creative Copy: Abbas-Joy (BBDO INDIA)
Chief Executive Officer: Ajai Jhala (BBDO INDIA)
Film Producer: Gary Grewal (Red Ice Films)
Senior Creative Director - Copy: Hemant Shringy (BBDO INDIA)
Chief Creative Officer: Josy Paul (BBDO INDIA)
Video Director: Karan Sharma (UStudios)
Account Executive: Kunal Matta (BBDO INDIA)
Vice President, Planning: Rajat Mendhi (BBDO INDIA)
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![Ariel: Dads #Sharetheload (Integrated Case) [image] [english] Digital Advert by BBDO Mumbai](https://fcdn.me/728/149/ariel-dads-sharetheload-integrated-case-image-d3e7705d27a9d70ca0e1829f52.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image] [english]")
![Ariel: Dads #Sharetheload (Integrated Case) [image] Digital Advert by BBDO Mumbai](https://fcdn.me/fe4/659/ariel-dads-sharetheload-integrated-case-image-1517875c2fbd819c858cfa28c3.jpg?h=260 "Dads #Sharetheload (Integrated Case) [image]")
![Ariel Matic: Share The Load [1 min] Film by BBDO Mumbai, Red Ice Films](https://fcdn.me/254/295/ariel-matic-share-the-load-e964b55d479cce019c72ce3c90.jpg?h=260 "Share The Load [1 min]")
