Arla Foods Outdoor Launch of Arla Protein quark by 358 Helsinki
The Outdoor Advert titled Launch of Arla Protein quark
was done by 358 Helsinki advertising agency for subbrand: Arla Protein (brand: Arla Foods) in Finland. It was released in Mar 2014.
Arla Foods: Launch of Arla Protein quark
Brand
Media
Released
March 2014
Posted
March 2014
Market
Industry
Agency
Art Director
Account manager
Copywriter
Credits & Description:
Sometimes a hiphop star and word play can be the answer. 358 Helsinki client Arla wanted to launch their product Arla Protein a quark with 20 grams of protein with a bang. The hiphop-musician and judge in the popular Voice of Finland tv-show, Elastinen, was chosen as the face of the campaign. The copy Ela taysilla is a word play on his nickname "Ela" and the sentence "live fully.' The campaign has been a pr and sale success. Elastinen's numerous Instagram and Facebook followers also enthusiastic...
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