Audi: Audi Melting Offer

Credits & Description:

Client: Audi New Zealand
Agency: JOLT, FCB PR & Activation, FCB Media
Head of Marketing (Audi NZ): Chanelle McDonald
Date: 24 August 2018
Synopsis:
Audi New Zealand yesterday revealed a 4-tonne ice sculpture carved into the shape of Audi’s four-ring emblem at Cardrona Alpine Resort in the Southern Alps.
The activation, managed by FCB PR & Activation alongside Audi’s creative agency JOLT, forms part of the ‘Audi Melting Offer’ retail campaign. This leverages th...