Audi Outdoor LOOOOL, 2 by Access Tunis

LOOOOL, 2
The Outdoor Advert titled LOOOOL, 2 was done by Access Tunis advertising agency for Audi in Tunisia. It was released in Feb 2018.

Audi: LOOOOL, 2

Brand
Media
Released
February 2018
Posted
February 2018
Market
Industry
Creative Director
Art Director
Copywriter

Credits & Description:

Category: Automotive
Media: Outdoor
Brand: Audi
Agency: Access
Geo: Tunisia
Advertising Agency: Access, Tunis, Tunisia
Creative Director: Walid Cheraki
Art Director: Ahmed Hammouda
Copywriter: Khalil Ayed
Illustrator: Abdessatar Ben Mbarek
Additional Credits: 3SG BBDO Tunis
Published: February 2018
Synopsis:
BMW started the war by mounting an outdoor banner right in front of Audi's showroom. The banner said: It's never too late to change your mind.
So Audi, our client, responded with another banner right behind BMW's one saying: LOOOOL, you never change a winning brand.
The LOOOOL showed in Audi's banner is created using its rings in the logo.
BMW: It's never too late to change your mind
Audi: LOOOOL, you don't change a winning brand