Axe Outdoor, Ambient, Case study 1 man vs. 6000 women by Uncle Grey Copenhagen

1 man vs. 6000 women
The Outdoor Advert titled 1 man vs. 6000 women was done by Uncle Grey Copenhagen advertising agency for subbrand: Axe Shock (brand: Axe) in Denmark. It was released in Dec 2008.
Advertising campaign for Axe

Axe: 1 man vs. 6000 women

Brand
Axe Shock  (Axe)
Media
Outdoor, Ambient, Case study
Released
December 2008
Posted
December 2008
Market
Denmark
Industry
Deodorants
Agency
Uncle Grey Copenhagen
Copywriter
Michael Paterson
Art Director
Rasmus Gottliebsen
Creative Director
Per Pedersen
Art Director
Jesper Joergen Hansen

Awards:

Cannes Lions 2009
Outdoor-Bronze
Media-Bronze
Epica Awards 2008
Press & Poster-Bronze
London International Awards 2009
OtherCosmetics/Toiletries/pharmaceuticalsBronze
Eurobest 2008
OutdoorAmbient: Stunts & Live AdvertisingEurobest Bronze

Credits & Description:

RUNNING
Type of Entry: Ambient
Category: Ambient: Stunts & Live Advertising
Title: AXE RUNNING
Advertiser/Client: UNILEVER
Product/Service: AXE
Entrant Company: UNCLE GREY Århus, DENMARK
Advertising Agency: UNCLE GREY Århus, DENMARK
Creative Credits
Creative Director: Per Pedersen
Copywriter: Michael Paterson
Art Director: Jesper Hansen/Rasmus Gottliebsen
Other Credits: M2 Film

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