El Ojo Festival 2017 | ||
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Vía Pública | Formato No Convencional | Plata |
As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or "Poosters,"that could be laid on otherwise questionable countertops to create a sanitary space to change your baby.
Pooster dispensers were placed at strategic points around the city of Sao Paulo. Made with anti-allergenic pa...