Born Free Foundation: World Elephant Day, 1

Credits & Description:

Category: Public Interest, NGO
Media: Outdoor
Brand: Born Free Foundation
Agency: WCRS
Geo: United Kingdom
Advertising Agency: WCRS, UK
Creative Directors: Grant Parker, Joe Miller
Account Handling: Katie Gould, Tom Butler
Planning: Laura Sammarco, Jack Cartwright
Project Management: Lara Blow
Agency Designers: Alex Talikowski, Patrick Gibson, Harry Fischer
Director of Technology / Innovation: Dino Burbidge
Photographer: George Logan
Published: August 2018
Synopsis:
55 Killed A Day Help Us To Stop Their March To Extinction
WCRS, London and Born Free highlighting the elephant crises in Africa with striking OOH and social campaign. One elephant is killed in Africa every 25 minutes. That works out to be 55 in a single day. If this is to continue, there will be no more elephants in the wild within two decades. World Elephant Day, is a day dedicated to the preservation and protection of the world's elephants. However, with every year that passes the presence of elephants in the world declines. This is due to the brutality and persistence of poachers, fuelled by the ivory trade.