Caltex Outdoor, Ambient Caltex Liter Lottery by Y&R Philippines

The Outdoor Advert titled Caltex Liter Lottery was done by Y&R Philippines advertising agency for Caltex in Philippines. It was released in Oct 2016.

Caltex: Caltex Liter Lottery

Brand
Released
October 2016
Posted
October 2016
Copywriter
Chief Creative Officer
Regional Executive Creative Director
Executive Creative Director
Art Director
Copywriter

Awards:

Cannes Lions 2017
MediaChannels: Use of Ambient Media: Large ScaleBronze Lion
Ad Stars 2017
PromotionUse Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit AdvertisingCrystal

Credits & Description:

To increase purchase of Caltex fuels, Caltex launched the Liter Lottery promo. Mechanics was simple: 1) Fill your tank with any Caltex fuel; 2) Wait for the liter meter to automatically come to a full stop; and 3) If the last number on the liter meter and your plate match, YOUR GAS IS FREE! Mounted in 72 stations across the country, the promo not only created buzz for Caltex 1.1 billion impressions online it also sparked a 233% spike in full tank purchases at Caltex stations and increased total ...

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