Cannes Lions 2017 | ||
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Media | Channels: Use of Ambient Media: Large Scale | Bronze Lion |
Ad Stars 2017 | ||
Promotion | Use Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit Advertising | Crystal |
To increase purchase of Caltex fuels, Caltex launched the Liter Lottery promo. Mechanics was simple: 1) Fill your tank with any Caltex fuel; 2) Wait for the liter meter to automatically come to a full stop; and 3) If the last number on the liter meter and your plate match, YOUR GAS IS FREE! Mounted in 72 stations across the country, the promo not only created buzz for Caltex 1.1 billion impressions online it also sparked a 233% spike in full tank purchases at Caltex stations and increased total ...