Carrefour Outdoor Case study by Marcel Paris

Case study
The Outdoor Advert titled Case study was done by Marcel Paris advertising agency for Carrefour in France. It was released in Oct 2017.

Carrefour: Case study

Media
Released
October 2017
Posted
March 2020
Market
Industry

Awards:

Clio Awards 2018
Out of HomeProduct/Service: TakeoverGold
Integrated CampaignProduct/ServiceSilver
Public RelationsProduct/Service: Public AffairsSilver
Events/ExperientialProduct/Service: OtherBronze
DirectProduct/Service: Out of HomeBronze
Lions Reach 2018
Direct LionsSectors > RetailGold Lion
Direct LionsChannels > Use of Ambient Media: Large ScaleSilver Lion
Direct LionsExcellence > Acquisition & RetentionSilver Lion
Direct LionsExcellence > Launch / Re-launchSilver Lion
PR LionsPublic Affairs & LobbyingSilver Lion
PR LionsUse of Events & StuntsBronze Lion
D&AD Awards 2018
DirectDirect Response/AmbientGraphite Pencil
PRPublic Affairs CampaignWood Pencil
MediaUse of RetailWood Pencil
Lions Experience 2018
Brand Experience & Activation LionsSectors > RetailGold Lion
Brand Experience & Activation LionsCustomer Retail / In-store ExperienceSilver Lion
Brand Experience & Activation LionsBrand-owned ExperiencesBronze Lion
Lions Health 2018
Health & Wellness LionsBrand-led Education & AwarenessGold Lion
Lions Good 2018
Sustainable Development Goals LionsPlanet > Life on LandGold Lion
Sustainable Development Goals LionsPartnerships for the GoalsSilver Lion
Sustainable Development Goals LionsResponsible Consumption and ProductionSilver Lion
Sustainable Development Goals LionsPeople > Good Health and Well-beingBronze Lion

Credits & Description:

Agency Carrefour
Client Carrefour
Advertising Agency: Marcel
Production Company: Prodigious / Iconoclast / NightShift / Gum / DMBM
CARREFOUR Massy, FRANCE Entrant Company
MARCEL Paris, France Idea Creation
PRODIGIOUS Paris, France Production
ICONOCLAST Paris, France Production
NIGHTSHIFT Paris, FRANCE Production
GUM Paris, France Production
DMBM Paris, FRANCE Production
Philippe Thobie Carrefour Advertiser Supervisors
Laure ...

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