Cheetos Outdoor Chester’s Best Friend by Socialab

The Outdoor Advert titled Chester’s Best Friend was done by Socialab advertising agency for Cheetos in Greece. It was released in Oct 2015.

Cheetos: Chester’s Best Friend

Brand
Media
Released
October 2015
Posted
October 2015
Market
Agency
Creative Director
Art Director

Credits & Description:

We wanted to connect Cheetos products with the cinemas. We wanted to bring the world famous Chester mascot to life. And we achieved it, by bringing him to the movies! Socialab, in collaboration with Cheetos and ODEON Cinemas, created a different guerilla advertising activation. For a selected time period, a special Chester's Best Friend Seat was reserved in the ODEON Cinemas, during films that are mainly targeted to the younger audience and the children. A lucky child got to sit on this seat, ra...

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