Client: Colgate
Agency: VMLY&R
Advertising Agency: VMLY&R Dubai, UAE
Published: March 2020
Country: United Arab Emirates
Synopsis:
As the leader in oral care, Colgate wanted to go beyond its functional expertise of healthy teeth and beautiful smiles, and stand for something more - a future we can smile about.
Research showed us that smiles we take for granted, have a much deeper meaning. They stand for strength and are earned by hope, cour...