| One Show 2017 | ||
|---|---|---|
| Cross-Platform | Innovation In Cross-platform: Experiential | Merit |
| Creative Circle 2017 | ||
| Experiential | Best Branded Environment | Gold |
| Direct | Best Direct Campaign | Silver |
| Experiential | Best Event Led Campaign | Bronze |
| Experiential | Best Event/product Launch | Silver |
| Digital | Best Social | Silver |
| Experiential | Best Use Of Ambient/guerilla | Silver |
| Outdoor | Best Special Build | Silver |
| New York Festivals 2017 | ||
| Branded Entertainment | Products & Services: Entertainment & Event Promotion | Third Prize Award |
| LIA Awards 2017 | ||
| Design | Branded Content | Bronze Winner |
| Cannes Lions 2017 | ||
| Outdoor | Digital Outdoor: Animated Digital Billboards / Posters | Silver Lion |
| Lions Entertainment 2017 | ||
| Entertainment | Brand Experience: Live Brand Experience | Bronze Lion |
Media: Experiential
Category: Entertainment & leisure
Client: Microsoft
Agency: McCann London
Production: Craft Worldwide (London), Helix 3D
Country: United Kingdom
Chief Creative Officer: Laurence Thompson
Chief Creative Officer: Rob Doubal
Creative Director: Sanjiv Mistry
Creative Director: Jamie Mietz
Copywriter: Jim Nilsson
Art Director: Jacob Björdal
Head of Art: Dan Howarth
Business Director: Sailesh Jani
S...