El Sol Festival (Espanol), 2015 | ||
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Medios | Gran escala | Sol De Bronce |
Original Title: El Proyector De Ideas
Brand: Deutsche Bank
Media: Outdoor
Category: Financial services
Agency: FCB
Geo: Spain
Deutsche Bank: The ideas projector
The Ideas Projector searched a direct response from the people in the streets. The opening fence surprised them and they could interact with it using their mobile phone. They could decide what business they would imagine instead of the closed fence, and the idea appeared immediately projected wit...