Advertising Agency: Pavone, Harrisburg, PA (USA)
Client: Donate Life Pennsylvania
Published: August 2018
Synopsis:
Donate Life Pennsylvania had a lofty goal: to register 180,000 new organ and tissue donors from 2015 to 2018. To achieve that goal, the organization teamed with Harrisburg marketing agency Pavone.
The result? The three-year campaign exceeded the initial goal by 26 percent, with final total of 227,335 registered organ and tissue donors.
“For us, t...