Doom Outdoor, Case study WALL OF SHOES by TBWA\Hunt\Lascaris Johannesburg
Doom: WALL OF SHOES
Awards:
| One Show 2013 | ||
|---|---|---|
| One Show | Out Of Home / Billboards - Single | Merit |
| Cannes Lions 2013 | ||
| Outdoor Lions | Billboards & Street Furniture; Household | Silver |
| The Loeries Awards 2013 | ||
| MEDIA INNOVATION | SINGLE MEDIUM | Bronze |
| OUTDOOR & COLLATERAL MEDIA | OUTDOOR | Gold |
Credits & Description:
Type of entry: Billboards & Street Furniture
Category: Household
Advertiser: TIGER BRANDS
Product/Service: DOOM SUPER
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG, SOUTH AFRICA
Executive Creative Director: Matthew Brink/Adam Livesey
Creative Director: Justin Wright
Copywriter: Vincent Osmond
Art Director: Jade Manning
Photographer: Vernon Reed
Art Buyer: Simone Allem
Account Supervisor: Vanessa Maselwa
Producer: Craig Walker/Ingrid Shellard
Account Manager: Nobesuthu Cele
Other Credits: Brett De Vos/Theo Potgieter/Lovemore Nkuna
Description of Ambient execution
South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe. To demonstrate Doom Super's legendary insect killing power, we took the most basic method of killing a bug and multiplied it by the killing power of Doom.
We constructed a 22 meter high can of Doom made entirely out of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the classic Doom Super artwork. If one shoe is deadly, imagine how deadly thousands of them are.